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Some of these tools can even help you identify long tail keywords that are difficult to locate using other tools.<br><br>Content authoring and a website audit are also important features of an SEO tool. Some tools come with an integration to your publishing platform. It allows you to insert keywords in the correct places and gives suggestions for related topics. This helps you create content that is optimized for keywords and boost your SEO ranking. Additionally these tools can help you spot broken links and other SEO issues.<br><br>These tools also have the capability to track links inbound and track competitors. Some have a database which organizes the links of your competitors as well as their search performance for example, Alexa and Google PageRank, in one place to make it easier to monitor. 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